ProPhoto :: Branding Materials

    I’ve finished up several client projects over the past month or so and am a little behind on blogging them all, but I hope to catch up over the next few weeks.  First up is a project that launched just before I left for vacation.  It included a custom prophoto blog design and a branding kit of print marketing materials.  Tina is a fabulous wedding and portrait photographer from Philadelphia who loves the city life and clean, modern style.  Up front she knew she wanted her project to incorporate a color scheme of purple and gray with subtle texture and pretty patterns.  Below is a collection of some of the inspiration images she sent me.

    The inspiration gathering phase of a project is oh so important, and Tina did a great job of defining the “look” she wanted for her brand by collecting examples of images, colors, fonts, patterns, textures, etc. that appealed to her.  This inspiration board served as a terrific guide for me to create a design that was 100% in sync with her vision right from the start.  Below is the finished result for her custom prophoto blog design.

    Below is a screenshot of the customized contact form area.  The vertical text used thoughout her blog design was inspired from the 30 Seconds to Mars album cover included in her inspiration board, and it really helped to make her prophoto template even that much more unique.

    And here’s a screenshot of the blog footer (with custom archives plugin) and the bottom of her bio page, which features a slideshow of images and fun tidbits of info about Tina.  I really love how Tina’s blog is very personal and allows the reader to get a really good sense of who she is.

    Finally, Tina’s project also included a basic branding kit.  We carried over her new look to the following print marketing materials: business card, thank you card, stationary, and envelope.  Tina had already chosen what companies she was going to use for printing, so I was able to set up her designs using their template files and sizing guidelines.  Now all Tina has to do is just submit the files…no re-sizing or other adjustments needed!

    Some kind words Tina shared on her blog regarding her experience. View her site live here.

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