Today, I am honored to share the recent work we completed for Laura Mae Photography, which included logo design, complimentary branding elements, and a custom responsive WordPress website. I can honestly say that in all my years as a designer, this was the most emotionally invested I have ever been in a project. A few months ago, Laura shared with me that she had recently lost both her husband and child in a tragic accident. This life-changing event changed how Laura identified personally and professionally. Below Laura describes her rebranding process in her own words:
Every year I make out my business plan for the next year. I sit down and think of how I can improve my business to continue being on top of the market. Every year I have had one area I tackled and would perfect. This past year as I sat down and talked things over with my husband there was one area I wanted to shine…Branding. I wanted a professional and I to come together and finally have my logo and website reflect my brand and business.
I had a lot of reservations of even continuing that plan. My life has been turned upside down how in the world could I ever come up with a brand for my business. But…I keep hearing my husband in my ear telling me “now” is the best time for it to be changed. He couldn’t be more right.
No matter how much it pains me…I am not the person my business previously was. Life is different, my experience is different and my emotions are different. When I sat down and started to think how was I possibly going to be the same photographer I was to keep this going. I knew it just wasn’t possible…..I started to do fine art at first only for me and then it snowballed into galleries, awards and competitions. I knew that had to become a part of who I was as a photographer and artist.
When I am at a wedding photographing now it is “different”. I begin to tear up when I see the mother of the groom hug her son. I cried behind my camera when the pastor explained to a couple their journey could lead them to heartache and grief, and I have had to hide my face in the middle of a reception when the little flower girl gave a toast to her Daddy.
I have become more emotionally invested in a wedding than I ever thought possible. I know exactly how deep that love runs and I know exactly how very important it is. That Laura, that photographer had to be distinguished from the previous. I know had Jarred and I never sat down and never wrote down on the books this would be happening in 2015 this would of never happened. He finds little ways everyday to keep me going…to keep pushing me ahead.
Tiffany Kelley Design completed the entire project. She perfectly made the transition to something so beautiful and perfect even when I could not see it or describe it. Now, after this long winded announcement its time to introduce the new site….www.lauramaephotos.com
Interview with Laura
Please tell us a little about yourself and your business. I am a wedding and fine art photographer based out of Cape Girardeau, MO. I have been in business for about 3 1/2 years.
What do you think of your new design? I. LOVE. IT. It could not be more perfect. Classic, fresh, chic and versatile there will not be one person who doesn’t look at my branding and not walk away with a sense of who I am and what I do.
Please describe your experience working with Tiffany. Flawless. I had many concerns when starting this as I thought I did not have a clear vision of what I needed or wanted. I expressed these concerns to Tiffany and she helped guide me through the process. I made a mood board from Pinterest and what she came up with was spot on.
What are your future plans for Laura Mae Photography? I will be developing my fine art business more and using that new venture to work on new projects.