We love the romantic Parisian look! What a greater way to implement it in a custom design, than for an actual Paris photographer. Lindsey, who runs Pictours Paris, had us create a complete custom branding and website package for her photography business. Mostly specializing in proposals and elopements, she serves many clients from over the world, coming to Paris as a romantic destination.
For her new custom logo, we used a more traditional Parisian look. It captures the romanticism of her photography and still retains some playfulness.
The custom WordPress website features a full screen image on the homepage, and large interactive sliders on pages for each portrait session offered. The overall light and bright design also has some touches of pastel colors that compliment Lindsey’s photography style.
We created a series of custom hand drawn illustrations of Paris landmarks that she regularly uses as session locations. These were created primarily for the interactive map on her homepage. Of course, we had to find ways to integrate their unique look into other pieces of collateral as well.
Along with a business card design, we also created some digital collateral items such as a custom letterhead worked into a Google doc, a digital gift certificate that Lindsey could email to her clients, and custom Mailchimp template.