We love The Essential Group‘s professional branding! This executive coaching firm wanted a professional look that blended modern styles with a primitive touch. We accomplished this with precision line art design, complimented by modern typography and imagery. A bold color palette was used to further solidify the powerful nature and take-charge attitude of Kore’s business.
Kore needed a suite of branding materials that exemplified the professionalism of her business. We first developed the logo and logomark as the centerpiece of her branding and kept the styling consistent across all of her collateral, including: business card design, letterhead, custom stamp, note cards, and a seamless pattern derived from the design of her logomark.
Interview with Kore
Please tell us a little about yourself and your business. The Essential Group is a Seattle-based firm that designs and delivers executive coaching, leadership development, and transformational experiences to mid-career technology professionals in the software, IT, biotech, and professional services industries. We’re passionate about helping clients find their path to experiencing career as rewarding, inspired, and filled with possibility…in essence, a place where they can grow to their fullest potential.
What do you think of your new branding? I LOVE my new branding. Tiffany helped The Essential Group develop a new brand identity, logo, and website that is sophisticated and polished, and I am so excited to share it with my community and clients. The look reflects what we are about, our approach, and the level of quality we deliver, and I am just thrilled about it.
Please describe your experience working with Tiffany Kelley Design Co. Working with Tiffany Kelly Design Co. has been a learning and growing experience for The Essential Group. Starting with the project questionnaire, Tiffany asked me to dig deep and really refine and get specific about who we are, who we serve, and the “why” behind our mission. I found this exercise invaluable in getting crisp about the vision and a great place to start to move toward a brand and identity that aligns with that. From there, the process was orderly, well-communicated, and easy to understand. I enjoyed it every step of the way. Thank you!
What are your future plans for The Essential Group? We currently serve clients around the globe, leading them through leadership development work individually and as groups, depending on the needs of the client and their organization. The Essential Group will continue providing these services. This year, we will also launch online courses that complement these services and make the learning and development opportunity they hold available to a broader audience and at large scale.